Tuesday, 18th April 2017
New Avon Valley Initiative
Western Australia’s Avon Valley is set to become Australia’s first, officially-named, motorcycle-friendly region on 23 April when it is crowned by the region’s tourism department at the York Motorcycle Festival. This is a regional project facilitated by Avon Tourism, a $16,180 allocation from the Wheatbelt Development Commission’s community chest fund and a generous donation by Cully’s Yamaha in Balcatta.
The Avon Valley region flows along winding roads north-west from Beverley through to New Norcia, taking in the country hospitality of York, Northam, Toodyay, Chittering, Bindoon, Victoria Plains and Goomalling. The combination of stunning scenery and WA’s temperate climate offers the beginning of many a great ride.
Within the Avon Valley region each of the seven Shires will feature branded road signage and noticeboards at key visitor information points. The regional map will be pocket-sized, and also online, featuring contact numbers for information, towing and assistance, plus tips and techniques for riding on country roads.
A range of Avon Valley eateries, places to stay and attractions have pledged to be “motorcycle friendly” through things ranging from visor wiping, gear storage and suitable parking. Motorcycle friendly business operators will display ‘proud participant’ stickers prominently, with a detailed listing available from the Avon Valley Tourism website.